Lotus Knows

As reported by blogger Mick Stokes yesterday, the first "Lotus Knows" advertisement has shown up in the land down under, specifically in Voice and Data magazine. I had the opportunity to review the Lotus Knows plans with the Aussie marketing team last week, and I'm excited by what they have in stor...

Earlier this week, we kicked off the second major market presence for the "Lotus Knows" campaign -- "Lotus weiß", here in Germany. The website is up at ibm.com/lotusknows/de. In Germany specifically, this effort incorporates advertising -- online, print, and "out of home" (e.g. Frankfurt Airport)...

It's been three months since my last flight, and I'm easing back into the glamorous world of business travel. Before boarding this American Airlines flight to Boston, a perky marketing type was passing out promotional codes in the departure lounge in order to use the new GoGo in-flight Internet ser...

The "Lotus Knows" campaign makes headlines in today's Wall Street Journal:For decades, advertisers have relied heavily on sometimes-dated consumer surveys and focus groups to provide grist for their ads. Now, some are using new technologies to scan the Web for key words to find out what consumers a...

Summary: It wasn't a big crowd, but we had fun anyway. Logistics up against us -- IBM's Innovation Center had a big 10th anniversary event on Thursday, with nearly 500 participants at the Chicago office just down the street. That event also had an evening reception and cocktail hour; even though I...

A "Lotus Knows" screensaver

October 31 2009

Lotus Knows I have been asked for this a lot... Screensaver for Windows -- download (730K) here: Link: The Collaboration Soapbox: Lotus knows you need a screensaver...

We are loving so many of the wonderful cards and gifts that have come our way since Chloe joined our family seven days ago. Creativity is a plus, but never in a million years did I see this one coming from my assistant Jodi and her family: It's a set of baby "onesies" with Lotus Knows on the fro...

If you are in Chicago (or can be) next week Thursday, November 5, a couple of really cool events are open to you -- free! The first is the IBM Innovation Center's tenth anniversary: The IBM Innovation Center in Chicago is hosting this open house event to celebrate its 10th anniversary. It will incl...

We were fortunate enough to have a great timing confluence on Tuesday -- the Notes/Domino 8.5.1 launch, a Lotus brand customer event at the Willis Tower here in Chicago, and the "Lotus Knows" bus visit to Chicago. Even better -- there were "Lotus Knows" ads running on the monitors in the elevators...

Thanks to my man Bilal Jaffery, I'm pleased to present the 30-second "Lotus Knows" spot that will start airing in-flight on US airlines jetBlue and Virgin America soon, if it hasn't already... When I saw this last week at the Lotus Leadership Alliance event, I was so excited and proud of my market...

The Lotus Knows bus

September 24 2009

As those attending the Lotus Leadership Alliance noticed, there was a big coach bus parked outside the Charles Hotel. (Picture credit: Chris Reckling) Apparently it was quite a party bus: Anyway, this bus is about to take its show on the road, across the US. It is scheduled to visit 16 cities...

You've probably seen a number of references on Twitter or other blogs to LoLA, the Lotus Leadership Alliance. The conference started today in Cambridge, MA at the Charles Hotel, and runs through Wednesday. A number of key IBM customers and business partners were invited, based on membership in par...

www.doyouknowlotus.com is now online -- and just about ready for your "Lotus Knows..." video submissions.We invite you to create short videos on how you know Lotus. See examples on the Entries Tab. These videos should showcase specific capabilities that demonstrate how end users know Lotus. Be cre...

Well, we're not quite at the halfway point, but close enough. The Lotus Knows IdeaJam has been hugely popular, with 12K votes, 1500 comments, and 700 ideas. We're getting good global participation, though still more than half the visits are coming from the US. One of my personal goals for the Jam...

As Bilal Jaffrey announced earlier today, registration is now open for the "Lotus Knows IdeaJam" taking place next week. You can register now at http://lotusknows.ideajam.net/register. The JAM is not yet active. Registration is open now so that you can find out how the site works and receive pr...

The first IamLUG is over. The event was a huge success, thanks to the organizers and sponsors. Special thanks to Chris Miller for his vision and leadership in putting together a well-attended event that reached a number of new faces and organizations, and strengthened the Lotus community at the va...

Lotus Knows

August 4 2009

This morning at the IamLotus User Group in St. Louis, IBM Vice President Kevin Cavanaugh announced a new marketing campaign called "Lotus Knows". The theme of the campaign, which will feature end-user-focused advertising and awareness on a worldwide basis, is to help users answer the question "Do y...