Great point, David -- In the comments on today's earlier entry about messaging investments:

How many organizations do you know of that include a legal disclaimer on the signature line of every email, but neglect to add any customer-focused information?
Most IBMers include customer-focused information, and I'm pleased and proud that we don't include disclaimers.

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  1. 1  Gareth Howell http://blog.lincolnburnett.com/blogs/ghowell.nsf |

    We did some work for a UK law firm a while back, and their advice was that 99% of mail disclaimers were a waste of time anyway. To have any chance of being effective and enforceable, the disclaimer has to be at the head of the message, not the tail. That way, you can be deemed to have read the disclaimer (and implicitly accepted it) before you read the contents.

    It's all bunkum.

    Guff