Let me get right on this
July 28 2003
In today's snail mail, two separate envelopes
from Windows
& .NET Magazine, which I
likely receive as the result of attending some Microsoft conference, because
I certainly haven't paid for it.
Envelope #1 contains one piece of yellow paper -- "National
Electronic Telegram Notification", "Priority - High"..."Windows
& .NET Magazine would like you to listen to a brief recorded message
about an important free event coming in August to the Chicago area. To
retreive the message, please call our toll-free number....The message will
only be available for the next 72 hours, so please call today. If
you'd like online information about this event, please visit us at...."
OK, let's dissect this a bit. First, it's a ridiculously cheesy way
to advertise an event. Second, the 72 hour time limit is obviously
false, since they have no idea when exactly this letter will arrive in
my mailbox. Third, you are asking me to listen to a telemarketing
pitch? Hmmph. How about just e-mailing me something about the
event, with the URL that's in the letter anyway? Oh wait, they've
done that already -- several times. I guess they get the award for
tenacity -- but I'm certainly nonplussed. Into the round file it
goes.
Envelope #2 contains a renewal notice for the magazine. I guess this
means the end is near, as I certainly am not getting value enough out of
this publication to pay for it. I appreciated the free subscription,
and Megan has enjoyed resorting the pile of unread issues that is in the
corner of my office. Parting is such sweet sorrow. Especially
when I see the renewal prices: US$49.95 for one year, and get this
-- US$59 for one year of digital delivery. How interesting
a model is that!?! Yes, that's right, for the privilege of killing
fewer trees, having us spend less postage, and shortening our production
time, we are asking you to pay an extra $9. Gee, thanks, I'll get
right on that one, too!




"...and furthermore, Mr. Brill, if you cancel your subscription to Lotus Advisor, E-Pro Magazine or The View, we can offer Windows & .NET Magazine to you at the guaranteed one-time rate of only $69 per year!!!"
Hmmm, MKT101, maybe??