October 9 2005
Somehow got on Lexus's mailing list in the last few months, and was invited to participate at the Taste of Lexus that took place this weekend. As a marketing guy, I was pretty impressed with the event's approach -- a no-pressure, high-class way to experience the entire Lexus line of cars (and even some of their competitors). I didn't expect it to be as big as it was -- hundreds of people just in the short time I was there -- or as high-class (golf lessons, spa massages, etc.).
The car above is the about to ship new Lexus IS350. Pre-production IS cars were on the test drive circuit yesterday, and I have to say I was unexpectedly impressed. I came out to drive the GS, actually, but decided to check out the IS on a whim. Wow is this a fun car. Sleek interior (a friend described this as "cockpit-style"), tight European-style handling, great acceleration. It's just too bad that, like so many other cars in this class, the back-seat is not real useful, especially for getting a 3-year-old in and out of a carseat. Whaaa.