Branding is the hardest part of marketing, Vegas edition
January 17 2005
Lots to write about the last few days in
Vegas -- a few more restaurants, the Cirque du Soleil show, and my decision
on a new cell phone -- but just a short one for now.
A real surprise for me was that during
a walk around the Venetian
hotel between sales meeting
sessions on Friday, I discovered that one of their restaurants is called
Tsunami
Asian Grill. Seems like
the marketing department should have been in a big hurry to rename that
place.
Post a Comment
- 2
Mike Lazar | 1/17/2005 5:49:46 PM
My old employer/contractor called their Intranet "Tsunami", to ride the wave of information. When it was named, many of us tried to convince those in power that since we were half owned by a Japanese company, it might not be nice to name our Intranet after a disaster that has killed thousands of people in their homeland. That was 5 years ago. My friends who are still there told me there was an emergency change sent through the other week to completely revamp the site and change its name...
- 3
Ben Rose http://blog.jaffacake.net | 1/18/2005 6:42:12 AM
"The walls display haunting images of a woman dissolving and disappearing into waves of Asian imagery by artist Rebecca Méndez."
Oops...
- 4
Carl http://www.iminstant.com | 1/18/2005 8:24:33 AM
1-2-3 for Win32 (I think) had the code name Tsunami.
From our neighbors to the north and others.....
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