Have you seen the Lotus Knows in-flight video?

September 29 2009

Get the Flash Player to see this video.
Thanks to my man Bilal Jaffery, I'm pleased to present the 30-second "Lotus Knows" spot that will start airing in-flight on US airlines jetBlue and Virgin America soon, if it hasn't already...

When I saw this last week at the Lotus Leadership Alliance event, I was so excited and proud of my marketing colleagues for all they have put into Lotus Knows.

Check it out at http://www.bilal.ca/lotus_inflight_480x360.html  

Want to know more?  Become a fan of Lotus Knows on Facebook.  (About half of my Facebook friends are already fans!) or visit LotusKnows.com.

Ed Brill Highland Park, IL USA Category:  Lotus Knows  Add/View Comments [17]

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  1. 1  Stuart McIntyre http://blog.collaborationmatters.com | 9/29/2009 4:03:08 PM

    Excellent.

    To the point, attractive, memorable and intelligent.

    Lotus Marketing rocks ;-) (hah never thought I'd use those words!)

  1. 2  Ian Scott  | 9/29/2009 4:10:50 PM

    I like that. It's simple, looks good, keeps the interest, makes its point, and isn't dumb.

  1. 3  Bilal Jaffery http://www.bilal.ca | 9/29/2009 4:18:04 PM

    Thanks Ed!

    I'll have a public embed code out shortly. It will also be on youtube by tomorrow. (If things go according to the plan).

    If anyone is interested in posting ASAP, feel free to ping me.

  1. 4  Nathan T. Freeman http://nathan.lotus911.com | 9/29/2009 5:36:15 PM

    "Lotus knows how to work offline"

    Can you just repeat that one about 40 times on the plane? :-)

    "Lotus knows the guy in the seat next to you is paying $20 to be able to work on his presentation right now."

  1. 5  Henry Ferlauto  | 9/29/2009 8:19:43 PM

    Nice job. I hope someday that there are actually product ads, but brand specific ads are definitely a step in the right direction. The Lotus brand needs a facelift, and this is good first step.

  1. 6  Peter Wilson  | 9/29/2009 10:05:45 PM

    Nice and simple. Great job !

    Pete

  1. 7  Bilal Jaffery http://www.Bilal.ca | 9/29/2009 11:17:08 PM

    If you would like to embed this on your sites, please feel free to use the vimeo embed code at { Link }

    Youtube link will be available shortly.

  1. 8  Bruce Elgort http://elguji.com/products | 9/30/2009 8:08:31 AM

    @Nathan,

    Does PowerPoint not work offline? ;-)

  1. 9  Jim Casale http://www.jimcasale.net | 9/30/2009 10:38:48 AM

    This is reason to not sleep on the Jetblue flight home....can't wait to see it live on the in flight screens.

  1. 10  David H  | 9/30/2009 7:07:36 PM

    Cool! I like the International Symbol-like characters too. I'm still looking for that ad with someone like Jennifer Aniston endorsing it. Gotta have a pretty woman in there. Or maybe Bruce Willis using Lotus UC^2 to hunt down a bad guy in a futuristic movie like The Fifth Element or just the next Die Hard. "Yippie Kai-yeah.."

    Or on the more practical side, an ad with David Allen (GTD) showing an *EMPTY INBOX* and how it can make a person more productive.

    James Earl Jones. Nothing commands respect like something with his voice backing it.

    Or mimic the Corona commercial: two people sitting on a beach getting all their work done while getting a tan. Yeah. Run that ad here in Seattle in January and everyone will buy Notes!

  1. 11  Rich Bayless  | 10/1/2009 1:47:36 PM

    Since the job market for Notes/Domino developers in central Ohio has completely evaporated over the past two years (other than a handful of 3 to 9 month contracting assignments), I am EXTREMELY pleased to see IBM advertising for Lotus again (although, I too would prefer to see more Notes/Domino app-specific advertisements again - rather than generic Lotus brand ads).

    However, unlike the other posters here, I'm not all that thrilled with this sample ad. If I were watching it on a plane, my first questions would be, "Uh, how exactly does Lotus know how I travel, who's picking me up, where my house is, where my work is, and where my favorite hamburgers are?" My initial feelings were ones of Lotus turning into "Big Brother" tracking my behaviors perhaps a bit too closely. And, why would I want Lotus to know any of that stuff if I already have an iPhone to take of all THOSE needs?"

    Rather, why are we not producting ads for more business related functionality instead??? The speed at which IT can crank out powerful new apps and customize existing apps is simply amazing with Notes/Domino ... we should selling THAT.

    Also, I sure hope IBM Marketing will be taking it the next step ... I don't care if Lotus knows something ... I care if/how Lotus will help ME know something.

  1. 12  David H  | 10/1/2009 5:08:31 PM

    @11. Try being a Lotus Notes/Domino Administrator in the Redmond, WA area.

  1. 13  Erik Brooks  | 10/1/2009 5:54:12 PM

    @11 - I could be wrong (I hope not,) but the *first* thing IBM needs to establish is that "Lotus isn't dead." I think this type of ad accomplishes that.

    The Lotus Knows campaign is 18-months long... I'm sure that at some point they'll start a more "show me"-focused approach, showing off the stuff that sizzles like Live Text, etc.

  1. 14  Ed Brill http://www.edbrill.com | 10/1/2009 7:33:46 PM

    @11/13 - There's only so much that can be done in a 30 second advertisement. What we WANT to happen is that someone sees that ad and decides to check out lotusknows.com. As you know if you have visited that site, there are tons of great videos there showing how the product works, and what the business value is.

  1. 15  Bilal Jaffery http://www.bilal.ca | 10/2/2009 12:12:45 PM

    I'll echo Ed's statement. The ad is designed to take you to the site and it's just first one in the series.

  1. 16  mike  | 10/3/2009 9:09:41 AM

    Fantastic ad ! Shame it's about 5 years too late :(

  1. 17  Patricl http://www.synca7.com | 10/3/2009 3:46:30 PM

    Great ad ! I love that.