Lotusphere 2010: Help! What would you title the mini-keynote covering all these products?

November 26 2009

At Lotusphere 2010, a change from Lotusphere 2009 and previous is that my boss, Kevin Cavanaugh, has a mini-keynote focused on the products/solutions in his messaging and collaboration organization.  This will replace the strategy session that Brent Peters and I delivered at LS09 on the Notes/Domino roadmap, but Kevin address more than the Notes/Domino strategy.  Our team also owns LotusLive Notes, Alloy by IBM and SAP, Lotus Symphony, Lotus Protector, Lotus Foundations, and of course the components of Notes/Domino including Lotus Notes Traveler, iNotes, Domino Designer, LEI, etc.

I'm working with Kevin on the session content, and that includes the responsibility to write the session abstract and title.  Honestly, I can't figure out a title that will resonate in the conference guide.  When you flip open that small booklet in your badgeholder, what title would tell you "this is the Notes/Domino strategy session, plus a bunch of other, related products"?  The default would be "Lotus Messaging and Collaboration Strategy" but since there isn't a "Notes/Domino strategy" session separately on the books at Lotusphere 2010, I want to make sure that the title conveys the range of topics covered appropriately.

I will make sure the person with the best suggestion receives appropriate recognition....thanks for your ideas!

Ed Brill | Highland Park, IL USA Category:  Lotusphere 2010  Add/View Comments [48]

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  1. 1  Sjaak Ursinus http://www.socialsoftwareblog.nl | 11/26/2009 9:04:34 AM

    Lotus Notes & All Lotus Notes Product Relatives ?

  1. 2  Stuart McIntyre http:// blog.collaborationmatters.com | 11/26/2009 9:11:04 AM

    I think the default title you have is about as good as you will get. It makes sense to me, anyway ;-)

    On the other hand, it could be the 'Everything that doesn't yet run on Websphere Keynote' ;-)

  1. 3  Karen Demerly  | 11/26/2009 9:34:10 AM

    The Notes/Domino Strategy and Tactics Session.

    I like this description, from Wikipedia:

    "...how a battle is fought is a matter of tactics: the terms that it is fought on and whether it should be fought at all is a matter of strategy."

    Because wouldn't those products be the tactics (how) to the strategy (why)? I don't think that would be immediately clear, just from the title, but maybe going forward it would or could.

    .02

    Oh, and some stuffing, since it's Thanksgiving.

    Karen

  1. 4  Bram Withaar  | 11/26/2009 9:35:14 AM

    Opening General Session part II.

  1. 5  Michael Kobrowski  | 11/26/2009 9:51:52 AM

    Lotus Knows Strategy for Domino, Notes, and everything else.

  1. 6  Jo Ann Card  | 11/26/2009 10:11:14 AM

    Lotus Knows how to take over the world.

  1. 7  Jason  | 11/26/2009 10:27:41 AM

    The Lotus Family Future or The Future Lotus Family Strategy?

    I'd never make it in marketing :-)

  1. 8  Stephan H. Wissel http://www.wissel.net/ | 11/26/2009 10:46:21 AM

    - Lotus Guide to the Yellowverse

    - Strategy & Tactics in the Lotus Universe

    - I second: The Notes/Domino Strategy and Tactics Session.

  1. 9  Ed Brill http://www.edbrill.com | 11/26/2009 11:00:39 AM

    I can't use something that *just* says Notes/Domino. That sells short Symphony, Alloy, Protector, Foundations.

  1. 10  Roberto Boccadoro  | 11/26/2009 12:18:08 PM

    Notes/Domino extended product family strategy ?

  1. 11  Fabrizio Marchesano http://www.frameweb.it/en | 11/26/2009 1:11:34 PM

    A strategy involving many different... well, let's call them "pieces", makes me thinking about chess, something like as:

    "The Lotus countergambit: strategies for king Domino and its court of products to checkmate competitors"

    I know, I know: a very odd title, but you already know you can expect nothing ordinary from me :-) .

  1. 12  Ian Scott  | 11/26/2009 1:26:06 PM

    The IBM Lotus Notes & Domino Family: Futures, Strategies, And Roadmaps For All

  1. 13  Emilio Penedo  | 11/26/2009 1:33:49 PM

    Lotus Vanguard - our Future Strategy

    Lotus Strategy - Tutto

    Lotus Universe Strategy Tour

    Lotus Totalité

    Lotus Universus - Stratety

  1. 14  Peter Presnell  | 11/26/2009 2:15:32 PM

    Lotus Knows what Lotus Has

  1. 15  Bruce Elgort http://elguji.com/products | 11/26/2009 4:27:20 PM

    Personally I think having any session with 'Lotus Knows" in the title will dilute the sessions title. I am at a loss for a creative title.

  1. 16  Michael Sampson http://currents.michaelsampson.net/ | 11/26/2009 4:37:18 PM

    Lotus: The Strategy

  1. 17  Ingo Erdmann  | 11/26/2009 4:52:38 PM

    I see these product categories in the portfolio you own:

    Pervasive Collaboration ("unified" would make sense as well, but I guess that word is owned by Bruce Morse):

    - Lotus Notes

    - Lotus Notes Traveler

    - iNotes

    - LotusLive Notes

    Collaborative Infrastructure:

    - Lotus Domino (of course)

    - Alloy by IBM and SAP

    - Lotus Protector

    - Lotus Foundations

    - LEI

    - Domino Designer (kind of)

    Productivity:

    - Lotus Symphony

    Software as a Service

    - LotusLive Notes

    In addition, it's a Lotus strategy session. So I suggest you mingle these terms together:

    Lotus, Strategy, Pervasive, Collaboration, Infrastructure, Productivity, Service

    Of course you can prioritize and leave out some of the categories to have a smoother title.

    Two suggestions:

    - Lotus Strategy for a Pervasive Collaboration and Productivity Infrastructure

    - Lotus Strategy for Notes, Domino and extended Infrastructure for Pervasive Collaboration Services

  1. 18  Ed Brill http://www.edbrill.com | 11/26/2009 5:06:20 PM

    Ingo, I think you are on the right track (even without a slice of cranberry-apple pecan caramel chocolate pie). This is, after all, a tough mission and why I came to the blog for help.

    We can't quite go Michael's route since this session would not include Sametime, Quickr, Connections, Forms, Mashups, etc.

    Keep the ideas coming.

  1. 19  Ethann http://www.caliton.com | 11/26/2009 5:51:26 PM

    I don't think that you'll come up with a title that conveys all those products unless it is very long.

    Your default title is pretty good but it doesn't make me think of Notes/Domino in particular.

    Here are some ideas:

    Lotus Product Strategy including Notes/Domino

    Lotus Messaging and Collaboration Strategy (including Notes/Domino)

    hth

  1. 20  Andy Donaldson http://blog.macian.net | 11/26/2009 7:56:53 PM

    How about this:

    "It's your money: Get everything that you can out of your Lotus investment"

  1. 21  Keith Brooks http://www.vanessabrooks.com | 11/26/2009 8:08:32 PM

    Live with Ed and Kevin The Lotus Future

    But Wait...there's More You Need to hear from Ed and Kevin

    Everything else you wanted to know the future about in under 60 minutes

    Highway to Hell, roadmaps for Lotus that will hurt the competition

    One Hour, 2 execs, your future, do it today

  1. 22  Chris Reckling  | 11/26/2009 8:31:39 PM

    Ed and Kevin's Excellent Adventure

  1. 23  Lindon Flood  | 11/26/2009 9:17:38 PM

    Notes, the Universe and Everything Messaging Related

  1. 24  Adam Brown http://www.isw.com.au | 11/26/2009 10:43:33 PM

    Lotus Collaboration Blueprint - Strategy & Roadmap

  1. 25  Arnd Layer  | 11/27/2009 1:13:28 AM

    Though politically incorrect I like Stuart's idea:

    'Everything that doesn't yet run on Websphere Keynote'

    Maybe remove the 'yet' so that it becomes

    'Everything that doesn't run on Websphere'

  1. 26  Lubomir Hornak  | 11/27/2009 2:43:34 AM

    @23 - Yes!!!, but why to constrain it with "Notes"? Is itn't better just "Answer to the Ultimate Question of Life, the Universe, and Everything in 60 minutes"?

  1. 27  Mick Moignard http://www.dominopower.com | 11/27/2009 7:23:12 AM

    Seems to be what Stuart said: Everything Lotus (except the Websphere stuff)

  1. 28  Lindon Flood  | 11/27/2009 7:25:26 AM

    @26 for that you have to wait until version 42

  1. 29  Lubomir Hornak  | 11/27/2009 7:46:06 AM

    @28 we are already beyond that point, the current ODS is 51 :-)

  1. 30  Alan Dalziel  | 11/27/2009 9:08:38 AM

    Lotus - The Road Ahead

    Kind of ironic that W G III called his book The Road Ahead yet his company is relatively quiet about product strategy, and targets IBM claiming they don't have product plans. . . .

  1. 31  Julian Robichaux http://www.nsftools.com | 11/27/2009 9:26:31 AM

    Winning With Lotus: Your Guide To Messaging And Collaboration Strategy

  1. 32  Declan Lynch http://www.qtzar.com | 11/27/2009 9:55:25 AM

    The Roadmap : Everything you need to know about the Lotus product future.

    MS are always saying that IBM/Lotus have no roadmap so tell them that this is it. Then when LCTY starts up you can reuse the presentation to spread the roadmap to execs. around the world.

  1. 33  Thomas Landgraf  | 11/27/2009 1:04:41 PM

    Uncover the Lotus Power - See what's possible Now, experience the Future.

  1. 34  Christian Zalto  | 11/27/2009 2:11:05 PM

    Lotus Strategy - This Is IT.

    Lotus Knows - but do you know Lotus?

    The world of Lotus - choose and do the right things.

  1. 35  Cesar Zavala  | 11/27/2009 2:34:37 PM

    My suggestion for the simplest, yet compatible with the past and future:

    The Notes/Domino, Lotus Messaging and Collaboration Strategy

  1. 36  Edwin Kanis  | 11/27/2009 3:03:30 PM

    Lotus business productivity suite

  1. 37  Michael Sampson http://currents.michaelsampson.net/ | 11/27/2009 4:21:21 PM

    @18, thanks for the extra level of detail Ed. It wasn't immediately obvious that those were excluded.

  1. 38  Richard Schwartz http://www.poweroftheschwartz.com | 11/27/2009 5:09:33 PM

    So Much Lotus, So Little Time

  1. 39  Mike K http://www.acadiasolutions.com | 11/27/2009 10:38:18 PM

    I suck at this, but here is an idea:

    Notes/Domino Messaging and Collaboration Product Suite's Strategic Roadmap

    I only have trouble using Collaboration since Quickr and Sametime are excluded, and seem core to the "collaboration" idea. Nonetheless, seems to include all the needed items.

  1. 40  Stefan Wandelt  | 11/28/2009 2:40:35 AM

    What about...

    "Lotus Notes/Domino and extended Pervasive Portfolio Strategy"

  1. 41  Pere Martinez http://peremg.wordpress.com | 11/28/2009 3:57:32 AM

    - Footprints and new roads of the Domino and productivity based products.

    Or the horizon...

    - Rising Domino based and productivity products for 2010

  1. 42  Ed Brill http://www.edbrill.com | 11/28/2009 12:15:22 PM

    We're pretty close to final on this, so thanks for all the input. We're going to capture Notes/Domino product names and the desktop thought around Symphony and productivity editors. I think the input here has been useful, creative, and reflective of market perceptions so thanks for all of the fish and all of that.

  1. 43  Martin  | 11/30/2009 9:52:09 AM

    Stategy of the Notes/Domino ecosystem

    should make clear that it is Notes/Domino Centric about the Stategy and that there is somthing more.

    Alternative mayhaps biotop.

    or

    Stategy of the Notes/Domino centric collaboration ecosystem

  1. 44  Chris Book http://www.westedgeco.com | 11/30/2009 2:53:14 PM

    "Lotus Business Breakwater"

    Great products piled-up to provide a safe harbor for your business.

  1. 45  Charlie  | 11/30/2009 3:46:17 PM

    "Lotus C.P.R. For Your Company - a Collaboration and Productivity Roadmap"

    If it has 'Lotus' and 'Collaboration' in the title, I think most informed people assume Domino/Notes are involved. As noted by others 'Productivity' seems to cover the rest.

  1. 46  JohnD  | 11/30/2009 8:28:54 PM

    Lotus Knows the future of collaboration and desktop productivity

    The ongoing mission: Desktop productivity and collaboration

    Flash Forward: The Lotus productivity and collaboration roadmap

  1. 47  JackF http://www.akornn.com | 12/1/2009 12:38:22 PM

    hitchhiker's guide to Lotus

    But if this is not business a nuff.

    Lotus' Stategy for IBM

  1. 48  Bill Brown  | 12/1/2009 2:29:33 PM

    Lotus: We do that!