More coverage of IBM's press/analyst event this week .

One IBM customer on hand to lend its support to the advancement of new social networking applications was investment bank Morgan Stanley, which said that it is testing tools meant to help its employees communicate more effectively while keeping a record of those interactions on hand in a central location for compliance with government data-management edicts such as the Sarbanes-Oxley Act.

Stephen Sparkes, CIO of the firm's Investment Banking division, admitted that earlier attempts at Morgan Stanley to create internal expertise-tracking systems "failed miserably" because they were too hard to use and promote to workers.

Sparkes said however, that corporate blogs and wikis with rigid controls for editing information and protecting customer confidentiality are showing signs of having much greater success.

"We knew that the ability to better network individuals could provide immediate benefits and help move the company to real time, to shift how people collaborate," Sparkes said.
Good to see the customer viewpoint.

Link: Publish: IBM sets its sights on social networking tools >

And for another view yet, see the writeup by Mike Gotta of Burton Group.

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